Pay per click (PPC) is a form of advertising where you only pay for the ad space if someone clicks through and lands on your web site. Google’s Adwords is the largest network of search engine PPC. Yahoo and MSN constitute the “second tier” while a number of less expensive engines can deliver targeted traffic starting at only 1 cent a click.
While some of the third tier ad networks still rank the ads according to the maximum bid, Google revolutionized search engine PPC when they set Adword’s functions to rank ads on a combination of the price of the ad and the click through rate. Yahoo and MSN quickly followed suit. Facebook also provides pay per click advertising.
You can lose your shirt on Search Engine PPC or Facebook PPC if you attempt to do the advertising yourself without proper understanding on it.
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