Email marketing or opt-in emailing, is defined more or less as the use of the email in sending newsletters, offers on future products and services, as well as other content relating to the maximization of the current service or product being enjoyed by the customer, usually to an existing customer of a company. As such, it is simply utilizing a new forefront of correspondence (the email) or the more traditional means of marketing and enhancing customer value—either through telephone or direct mailing.
Many people consider email marketing as something that can very well come across as spamming. This translates to greater efforts on the parts of businesses to assure the clarity of their email even at the moment of receipt, and more so in their content. Greater stress is also put in the use of valid email addresses, as well as evaluation of the existence of a pre-existing business relationship with the recipients of the email. After all, those with whom the business has had pre-existing business with are either still in a productive relationship with the business, or may be well within the scope of the company’s target audience.
Given there is so much trouble faced simply in trying to avoid the negative perception of email marketing, what benefits are to be had that would justify giving it enough merit to be considered as a viable tool for marketing?
The first and most attractive feature of email marketing or opt in emailing is, it is low-cost. Email marketing allows for businesses to go on a marketing campaign without the traditional costs of printing and distribution, as well as the marginal expense of following up further. Moreover, when talking about large volumes of mail, there is very little added cost upon a company utilizing an email service provider in its marketing strategy to increase the number of customers targeted by the marketing campaign, in comparison to printing an altogether new letter, newsletter or auto responder emails or scripts to send to more customers.
The second and perhaps most noticed by companies who want to use the potency of email marketing is consumer behavior. While many contend that people do not spend as much time as they do emailing, statistics have shown that people across age brackets spend a huge majority of their time online either reading or sending emails, or managing the emails that have already been received.
Given that emailing is one of the largest activities that comprise a regular person’s Internet time, email marketing/opt in emailing directly responds to the inherent potential in an untapped market. After all, if people were in constant use of emails and were considerably spending more time emailing, what you necessarily have is a probable market for a product or service.
At the end of the day, the most important benefit that can be enjoyed by a company from an effective email marketing implementation is the fact that within its very core, the heart of email marketing is trying to foster better relationships particularly with already existing customers. Current business trends put great emphasis on increased value added to customer’s money, and email marketing/opt in emailing allows for companies to provide continued product and customer support. By increasing the value to be had by citizens, the customers are given reason to patronize a product, which is exactly what companies want to achieve in the long run.
Typical opt in emailing software will costs around $19/monthly and will require configuration of your own.
Save cost and use opt in emailing service by Lai May Leng (001924344 -X) at $10/monthly. Shared service includes:
– unlimited web forms for opt-in
– unlimited follow-up messages
– up to 500 opt-in subscribers